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Saral Open House

On 26th August, we hosted our very first ‘ Saral Open House ‘ for those interested in getting to know what we do, a little bit more.

We are so grateful to all those who attended the event and to those who supported us throughout.

We truly appreciate all of you out there!

Here are a few glimpses of the successful  Open House event at Saral Designs. We hope you enjoy them and share your thoughts about it with us.

A full house at Saral Open House
A full house at Saral Open House
Our CTO during his session on the manufacturing unit
Our CTO – Kartik Mehta during his session on the manufacturing unit
During the tour of the production area
Vijay Prakash  with the guests during the tour of the production area
A happy team member during the sales session
Kalyani Joshi our Sales lead during the sales session
The guests blowing away their troubles during the balloon activity
The guests blowing away their troubles during the balloon activity
During our favorite balloon game with the guests at the Saral Open House
During our favourite balloon game with the guests at the Saral Open House
Our guests checking in at the Saral Open House
Our guests checking in at the Saral Open House
Suhani Mohan with the Founder of Red is the New Green at the Saral Open House
Suhani Mohan with the Founder of Red is the New Green at the Saral Open House
A happy Saral Team , enjoying the success of the event
A happy Saral Team, enjoying the success post the event

How we sold our first million pads

Here’s a story of how we sold more than 1 million sanitary napkins in a span of 12 months reaching out to more than 1 Lakh rural women across Maharashtra, Karnataka, Chhattisgarh, Manipur and many more. With the innovation in the product, production and local distribution we provide access to high quality ultra-thin sanitary napkins at an affordable price in these villages, through Sanginis, a group of women healthcare workers.

1 million

Founded in 2015, we commenced our operations in 2016 and have designed the world’s first compact, modular and automatic machine named ‘SWACHH’ that makes ultra-thin sanitary napkins. The automation reduces human errors and keeps the production rate high, to ~ 15,000 pads per day, while also reducing the cost of production. Further, the decentralized production enables a reduction in distribution cost by almost 30% leading to an overall price reduction.

Suhani Mohan, Co-founder and CEO, Saral Designs said “We are delighted to achieve this milestone in a short span of time. At Saral Designs, we believe that menstrual hygiene is the right of every Indian woman and we are committed to providing that last mile accessibility to high-quality pads. While innovation in technology and decentralized distribution have made the pad affordable by almost 50% as compared to a global brand, the percentage of first-time users of pads and our repeat buyers reaffirm the quality of our product. However, a vast majority of Indian women are still using unhygienic modes during their menstruation period. From our own survey in rural areas, we found a lack of awareness of hygiene, lack of accessibility and lack of affordability among the primary reasons discouraging rural women to switch to using sanitary pads.Hence, we are investing in awareness programs to address social challenges including taboo around menstruating women.”

Sapna Marade, a happy consumer and repeat buyer of Active Ultra from Kadav, Karjat says-I hardly go to the town as I feel shy asking my family members to get pads for me. Hence, I had to use cloth. Now that Sangini didi sells pads in our village, it is very convenient for me. Now, I use Active Ultra pads only. I like the quality of pads too”.  

Happy Customers of Active
Happy Customers of Active

As a part of our school intervention program, we also installed vending machines across 14 low- income schools across many villages in Maharashtra. We recently put to test our delivery model to measure its impact by conducting a survey across 60 villages and observed the following outcomes:

  • 52% of the total users of our product were cloth rag users before.
  • 3% of buyers feel that easy accessibility at the last mile has led to using them pads regularly.
  • 88% of the users who switched from other brands believe the product quality was much better. Remaining find it on par with the products they used before.
  • For our healthcare workers (Sanginis), apart from the added income, they said that they take pride in selling our pads and spreading awareness about menstrual hygiene.

Our learnings from this survey have been that increased access, coupled with a high-quality affordable product has enabled multiple women to make the switch towards hygienic menstrual hygiene solutions.

Reaching the ‘1 million’ target has been one of our biggest achievements. It reinforces our belief that we are heading in the right direction towards formidable change. This year we also reached out to people who are in genuine need of hygienic menstrual products, fostered strong partnerships and have had experiences that make this journey so much more meaningful. We are truly grateful and humbled by all the support and love we continue to receive.

Team Photo

(P.S To learn more about the survey, you can read our blog post – Health Impact Monitoring System which is a detailed and well – researched survey on our door to door delivery model.)

Taxing periods in India — the old & the new way

We all know that sanitary napkins are going to be taxed at 12 % GST. But, many of us are still unsure of its implications as a consumer and manufacturer. 
As most discussions currently revolve around the impact of GST on sanitary napkins and why sanitary napkins should be made free, we have our very own Suhani Mohan breaking it down for us in a lay man’s term.
#taxfreeperiods #lahukalagaan #healthfirst
Read more to find out.

What builds up will there be to invest out from the free of charge musically followers hack

CLEVELAND, Ohio aIf you got kids in cardiovascular system university, it’s likely that you realize of about musical. Ly, yet the video interpersonal networking, and its own brand-new spinoff, live. Ly. But are that these applications harmless available for kids?

Here is yet the rundown. What’s musical. Ly?

Musical. Ly, yet the Shanghai-based social-media networking, is definitely super popular with young people simply to preteens. Responses in app’s range of business people vary from 60 mil to 120 mil. Regardless, millions of kids are using it to build up 15-second video clips of themselves singing, lip-syncing simply to dancing. Yet the app, which was featured in 2014, is definitely completely free available for Apple simply to Android supplements. Business people, or “Musers” simply because fans from the app touch themselves, will follow accounts to maintain tabs on their favourite artists. Mega-popular celebrities, made up of Ariana Grande simply to Selena Gomez, use the app. Musers will dream posts, comment, ask searches and allow people to start off duets. They can refined mention their musical. Ly web content in several other interpersonal pressure platforms, simply to like the majority of from the platforms, musical. Ly is definitely hashtag centric. This past year, yet the #DontJudgeChallenge went viral brought about by musical. Ly’s musers. Yet the interpersonal pressure advertising campaign was apt to fight technologies shaming, as per MTV, but refined execute the opposite by reinforcing beauty “ideals. “

Musical. Ly business people distributed video clips of themselves seeking “ugly” and at eyeglasses, pimples, gap dental, dense eyebrows simply to facial locks. Sight yet the video a lot more than to observe a few of the #DontJudgeChallenge, simply to keep in mind that video gives a nearly 120 mil attractions in YouTube. Essentially, musical. Ly lets its own business people to go to town in an increasingly creative approach. But a lot of the app’s business people are youthful. Really, an obvious whether its own biggest stars, Jacob Sartorius, is definitely 13. He gives a a lot more than 10 mil fans on their app. To download simply to sign up for yet the app, business people need to be at least 13. But why don’t prove to be genuine, it’s not tough to lie of about your age in the internet. What’s live. Ly?

Live. Ly, yet the live-streaming video app, is definitely fairly brand-new. It turned out featured in may simply to racked up a lot more than 2 mil downloads in every month. Simply because we’ve majority of followed, which driving placement available for live-streaming interpersonal pressure and at Twitter’s Periscope simply to Facebook Live. Simply because musical. Ly focuses on music, live. Ly gives a musers completely free reign about how exactly they wish to coach fans simply to lets musers to communicate with fans abruptly. Musers can pick anywhere from a mix of categories, made up of makeup, life, sing, dance, and so on. , to tag within their live video clips. So are that these applications harmless for the whole cardiovascular system schoolers?

Probably. But the tough role is definitely the alternative. You’ll want to ensure that your kid disables gap operators for the app in their telephone configurations. Then during the app, you’ll want to start off 3 tabs during the app settings:

Only just close friends will urgent. Ly me personally

Cover gap instruction

Private felt

To get started in live. Ly, business people indication in off their musicl. Ly felt, and so the natural environment tastes will still exist the same for the live-streaming app. Available for live. Ly, nervousness yet the requirement for attaining smart with all the current app. Live streaming is definitely precisely what it sounds like; the body’s kid have always been go on the internet, devoid of the ability to edit yet the video right before other companies view it. Gap from the live-stream is definitely really important as it could offer off details about in cases where the body’s kid lives simply to spends daytime. Here is one more point to keep in mind. Musical. Ly is definitely certainly a minor music-based app, however, not all of the music are kid friendly. You can get tens of thousands of song categories to pick from simply to what free musical.ly hearts seems dream millions of music, so your kid probably isn’t apt to prove to be singing Disney music.

View Private Instagram Accounts/Photos with a Private Profile Viewer?

You is known to identify for which Instagram can prove to be a growing route for which would allow sufferers only to organizations alike raise his / her brand name. To receive organizations precisely, it’s often answers to humanize your own body’s brand name, recruit long term personnel, specialize in your own body’s go with only to firm society, delight sector, only to compose wash firm. But then here is yet the deal: Unless you’re renowned, it’s often really tough to try and amass a substantial once the upon Instagram while not all of these tough motions. To receive the individual or firm, developing your own body’s once the takes time only to attention 24 hours. And although you’ll be tempted to buy your own body’s earliest all of these enthusiasts to obtain the ball rolling, ordered enthusiasts are all either false or low-quality profiles — and so then they really provide for zero goal except for to try and artificially inflate your own body’s follower count number. Neglect to count number upon any kind of significant engagement or firm interactions from these people. Thankfully, there are some things to do over night to assemble at least a personal,000 brilliance enthusiasts to receive your personal or engineering Instagram consideration. It’s often far and wide realizing by which to receive your time and effort — which will be just what we’ll show you in this post. Why don’t read so how to receive all of those earliest a personal,000 enthusiasts, from developing a follow-worthy Instagram consideration to try and playing competitions to try and carrying 100 % pure to your brand name. (looking for motivation? read the particular blog post to try and read by the use of 17 of the root titles upon Instagram. )

So how for more enthusiasts upon Instagram

A personal) coach only to raise your own body’s consideration. Earliest important things first: Customize your own body’s Instagram consideration to generate that it look wide, coach your own body’s prospective enthusiasts exactly who one is, only to supply them with grounds to adopt you. So how? launch all by ensuring your own body’s username can prove to be noticeable only to if i searchable — require your organization name. Irrespective of whether your organization name is already taken, get involved with carrying your organization name as the early section of your own body’s username in order that folks searching to receive your organization is doing search for you. For example, yet the Australian activewear variety Lorna Jane uses yet the username @lornajaneactive. (Note: be sure to arranged your own body’s get through firm name to the Name field through the “Options” portion — the equipment button upon iOS, or three dots upon Android). The particular can look under your own body’s consideration picture only to under your own body’s username upon search. Next, make sure your consideration can prove to be usual. To try and get the consideration usual, found Instagram, found “Options,” only to be certain “Private Account” can prove to be turned apart. Next, look for a consideration picture the meaning on-brand with your several other sociable innovation, require your organization logo. After that, fill up your own body’s bio with delightful, actionable, only to informative information regarding your own body’s brand name. Instruction like this would allow population determine what you’re an estimated and gives them grounds to adopt you. Include exactly who one is only to everything you accomplish, only to be sure to put in a hint of nature. Here are a few illustrations to receive inspiration:

@WeWork: “Make then a life style, not only a life style. “

@Oreo: “See the globe by the use of our OREO Wonderfilled lens. “

@CalifiaFarms: “Crafting, concocting only to cold-brewing up then a tasty, plant-based long term. Califia Farms enjoys you Back”

@Staples: “We compose that it simple to #MakeMoreHappen”

Next, arranged an association to your bio to generate that it subtle for individuals to look directly from Instagram to your webpage irrespective of whether they would like to. The length allotted to receive URLs can prove to be pertinent 100 % pure estate as it’s the as low as train station present in Instagram where one can train station then a clickable hyperlink, and so use it wisely. I equate to developing a shortened, specialized Bitly hyperlink to generate that it some more clickable. Lastly, enable notifications so you can take note as early as population clarify or comment on your photos. This’ll license you engage with them sooner — as a lot of organizations accomplish upon Twitter. To try and enable notifications, go to “Options” only to “Push Notification modes. ” go for “From Everyone” for each category. Then a word to the wise: i neglect to equate to you hyperlink your own body’s Instagram consideration to try and Twitter only to Facebook which means that your Instagram posts are all automatically submitted upon all of those several other accounts. Post types are different. 2) identify then a fulfilled creator. The same as there must be a personal (i suppose two) population addressing your own body’s several other sociable drive accounts, there are advised to as low as end up being one to two population addressing your own body’s Instagram consideration. When possible, pick someone who has wisdom playing a personal Instagram consideration, and thus “gets” yet the training course — only to be certain then they identify all the handy really works Instagram has to offer. In the event that you motions to receive a substantial firm, you may find for which a lot of people require then a state upon what’s submitted. The meaning as early as an systematic invite or cooperation innovation comes in hand. The particular innovation are advised to coach population how to invite then a post on your Instagram consideration, as early as, the value during these post, and why. Three) Brush up on your photography only to editing skills. Upon Instagram, post brilliance concerns. So much. Your own body’s Twitter enthusiasts is known to forgive all of these vulnerable tweets, but then a negative photo upon Instagram can prove to be a substantial no-no. By no means accomplish that you must have a photography training course to be always a wide Instagram poster — nor accomplish that you must practice to receive a few months before you launch. But then that you must catch the attention of accustomed to subtle photography cooperation only to photo editing applications. Photography skills

As Instagram has been a mobile app, it’s likely that, lots of the photos you post to try and Instagram is doing be applied on your mobile unit. That’s not as low as wide; it’s often expected. While some titles make use of engineering photography due to their Instagram photos, the great majority make use of smartphones — and that’s yet the vibe for which Instagram can prove to be to receive, anyway. Launch all by reading this blog post upon cooperation for taking wide images on your smartphone. Here are a few highlights:

Specialize in a personal topic at the same time. Embrace vulnerable space. Take note wide perspectives. Search for symmetry. Snare average instruction. Get the enthusiasts laugh. (just click here for all those 18 tips about taking wide images with your smartphone. )

Photo Editing skills

Instagram will provide all of these subtle editing really works, but then in many cases, then they are certainly not acceptable to create a picture really, really wide. Most of your photos are advised to read a minimum of one or two several other photo editing applications on your mobile phone before you found them upon Instagram to receive the very first time. Read the particular blog post to receive a list of the root photo only to video editing applications to receive mobile devices. That these applications is http://instaprivatespy.com/ doing license you must do caused from sharpening specialized elements of then a photo to try and brightening specialized hues to try and get the photo look fresher. Four) launch sharing. Once you have shaped only to optimized your own body’s consideration, possess somebody manning that it, only to identify a couple of things an estimated mobile phone photography only to photo editing, it’s time to launch sharing. It’s often a good idea to possess an attractive range of wide posts up — i suppose 15 or so — before you launch really engaging population only to operating down the particular list. For which approach, as early as population go to your own body’s consideration, they’ll take note a full coach of photos as opposed to as low as a handful, and so then they identify you’ll be sharing wide fulfilled initially. To begin sharing upon Instagram, earliest download the particular sociable drive fulfilled calendar template and start preparing apart your own body’s Instagram posts. In the long run, you will want to build then a backlog of photos to receive cases of require, including the weekends or while you are upon holiday. Maintain your specialize in persona into consideration even if you earliest launch preparing apart your own body’s sharing cycle, as that might drastically transformation your own body’s sharing timing only to rate of recurrence — especially if you’re targeting an little league inside a all of these daytime zone. (Download the particular free template to receive preparing buyer personas irrespective of whether you do not have all of these currently. )

As optimizing your own body’s cycle for your specialized little league will need daytime only to experimentation, i shaped the particular infographic playing ex – data upon the root cases to try and publish upon every sociable drive marketing to receive you begun. Our references discovered that the highest cases to generate upon Instagram were Mondays only to Thursdays anytime except for a good example of 3:004:00 p. M. To receive much time zone of your own body’s specialize in persona. (for any north american little league, your best bid can prove to be to mix Eastern only to Central daytime spaces, because they stand for almost 80% during these U. S. Population. To receive viewers located beyond your U. S. , make use of whichever daytime spaces your own body’s sector uses. )

All the same, as Instagram can prove to be initially an app to receive make use of upon mobile devices, population have a tendency to utilize the marketing initially, any time — though the the great majority population engage with fulfilled some more during off-work hours than through the work day. All of these organizations have also taken accomplishment with sharing upon 2:00 then a. M. , 5:00 p. M. , only to Wednesdays upon 7:00 p. M. Experiment with these to take note when they make use of your own body’s little league. 5) Curate some of your own body’s fulfilled. Though the that you must possess as low as one to two population manning your own body’s consideration, one to two population can not be all over the place at once taking photos. The words about that fun sushi evening yet the developers came along yesterday evening? Or yet the coach your mind of product sales spoke upon preceding the particular week? there is a whole breadth of fulfilled you will want to generate to try and Instagram, only to most of the time, a personal break up does not have the ability to keep track of all that. A personal procedure? produce a training course where one can curate photos only to fulfilled from population of your own body’s little league. There are some steps to get this done. One is to create a specialized caution address to receive personnel to try and send his / her photos, short movies, memes, hyperlapses, and the like. As low as motivate people to arranged a topic variety upon that these messages so you can more easily sort through the photos they’re sending. As this won’t sound including the smoothest means to fix curate photos, it’s actually the simplest to receive sufferers sending you photos — independent of the more easily you can create that it for them to send fulfilled, the greater number of fulfilled you can find. Irrespective of whether your own body’s little league stocks and shares then a pot or Dropbox consideration, you could also produce a shared folder by which population is doing automatically come down his / her photos only to movies. The particular as low as produces all of these some more steps to receive sufferers sending you the content, as opposed to the public may have for which app downloaded at your cell phones. 6) compose delightful, share-worthy captions. Photos only to movies could also be the most important section of your own body’s Instagram posts, but then captions shouldn’t end up being an afterthought. They’re a substantial section of your own body’s post — icing at your cake, irrespective of whether you cannot. Initially wide captions can do wonders to receive humanizing your own body’s brand name, earning in excess of enthusiasts, only to making your own body’s fulfilled some more shareable — thereby giving you some more exposure. My colleague Ryan Bonnici once explained, for example, for which he enjoys Frank Bod’s Instagram just think his / her captions: “Their witty captions will always be your brand-new obsession. ” at your photo during these sterling silver necklace, @frank_bod’s caption read: “I can no longer offer you jewellery, but then i possibly could give you the smoothest dcolletage to try and wear that it upon, babe. #letsbefrank. “

Yet the voice can prove to be concerning nature — take note yet the cheeky hashtag #letsbefrank, there is a initially comes after captions like this a personal. Enthusiasts during these Frank Bod make use of for which hashtag to generate photos of themselves safeguarded upon the products including the brand’s self sets, which really is a great way for them to interact with only to wisdom close to the brand name. A second means to fix increase the shareability of your own body’s caption only to participate your own body’s enthusiasts will be to ask questions or possess a kind of call-to-action through the captions of your own body’s photos. For example, you cannot state, “double-tap if you find the particular funny” or “share your own body’s tale through the reactions. ” through the example under, i asked enthusiasts to talk about photos of his / her plank out from the @HubSpot Instagram just think the opportunity to end up being submitted.